Traveling to Sweden for business can be an enlightening experience, offering opportunities to build valuable connections and learn from a country renowned for innovation and sustainability. However, understanding Swedish business etiquette is crucial to making a positive impression and achieving your objectives. This guide will walk you through the essential aspects of professional conduct during your Swedish business trips. Understanding Swedish Business Culture Swedish business culture is characterized by its emphasis on equality, consensus, and transparency. In Sweden, everyone’s opinion matters, regardless of their position in the company. Meetings often involve open discussions where all participants are encouraged to contribute. This egalitarian approach can lead to more effective decision-making, as…